CRISTINA
HERNANDEZ
Is the Managing Director & Head of International Sales. Founding the company in 2008. Specialized in helping foreign companies do business in Mexico, and also assisting Mexican companies to export their products to new markets. She previously worked as a trade and investment officer for the British Embassy under the department of international trade office based in Guadalajara, Mexico concentrating on 3 segments: Consumer Goods/Retail, Food and Beverage, and Agriculture. She holds a Global-Masters in Business Administration from the Thunderbird School of Global Management, AZ, USA and Tecnologico de Monterrey, N.L. Mexico. She received her undergraduate degree from the University of California at Santa Barbara and grew up in Southern California, USA.
In her current position she advises USA, UK, Canadian, and Mexican companies on how to strategically enter and expand sales in Mexico, South America and the USA. She has also assisted companies in multiple industries to source by identifying suitable manufactures in Mexico.
Ms. Hernandez brings over 14 years of professional experience in investment management, startup ventures, product development, sourcing and international business between the USA and Mexico. From 2014-2017 the Governors office of economic development for the state of Utah selected Ms. Hernandez as the Intl. Trade and investment representative for the state of Utah in Mexico. She currently lectures at Tecnológico de Monterrey, Campus Guadalajara, as a part-time professor for the International Business Department, as well as the Department of Entrepreneurship and Innovation.
In her current position she advises USA, UK, Canadian, and Mexican companies on how to strategically enter and expand sales in Mexico, South America and the USA. She has also assisted companies in multiple industries to source by identifying suitable manufactures in Mexico.
Ms. Hernandez brings over 14 years of professional experience in investment management, startup ventures, product development, sourcing and international business between the USA and Mexico. From 2014-2017 the Governors office of economic development for the state of Utah selected Ms. Hernandez as the Intl. Trade and investment representative for the state of Utah in Mexico. She currently lectures at Tecnológico de Monterrey, Campus Guadalajara, as a part-time professor for the International Business Department, as well as the Department of Entrepreneurship and Innovation.
Bernardo
alcocer
Industrial Engineer and Intl. Sales Operations Manager. In this capacity he handles all operations activities for Managed Strategies key accounts which include mass retailers, Tier 2 manufactures & international suppliers.
His background includes managing manufacturing teams, controlling KPIs mainly focused on operational cost and quality controls.
He was part of the Continuous Improvement team at PepsiCo focusing on reducing lead times, from sourcing of raw materials to customer deliveries. Also, he worked assisting the Quality Control department.
He joined the Finance team at Kraft Heinz Mexico as Supply Chain Finance Coordinator. In Heinz, he was accountable for the operational cost; tracking and forecasting. He was owner of the Quality Loss package, where he controlled the main KPIs affecting this indicator. As owner of the supply chain main financial indicators, he was involved in the daily operation of a company who source from Asia, Europe and North America and sales to different countries all over the world.
Bernardo is a graduate from Tecnologico de Monterrey, where he obtained his Bachelors in Industrial Engineering. Moreover He studied abroad to receive his Master Grand Ecole degree at Audencia Business School in Nantes, France. Bernardo was part of the Engineering Management program.
His background includes managing manufacturing teams, controlling KPIs mainly focused on operational cost and quality controls.
He was part of the Continuous Improvement team at PepsiCo focusing on reducing lead times, from sourcing of raw materials to customer deliveries. Also, he worked assisting the Quality Control department.
He joined the Finance team at Kraft Heinz Mexico as Supply Chain Finance Coordinator. In Heinz, he was accountable for the operational cost; tracking and forecasting. He was owner of the Quality Loss package, where he controlled the main KPIs affecting this indicator. As owner of the supply chain main financial indicators, he was involved in the daily operation of a company who source from Asia, Europe and North America and sales to different countries all over the world.
Bernardo is a graduate from Tecnologico de Monterrey, where he obtained his Bachelors in Industrial Engineering. Moreover He studied abroad to receive his Master Grand Ecole degree at Audencia Business School in Nantes, France. Bernardo was part of the Engineering Management program.
Cecilia
sanz Cerrada
Ana Cecilia Sanz Cerrada, has more than 15 years of experience in Retail Sales and Logistics with companies such as The Home Depot, Walmart, Costco, Sam’s, Amazon, among others. She specializes in sales expansion in the Mexican Retail market.
She is devoted to helping brands succeed as she facilitates the introduction of new products into retail channels, but just as important, she makes sure that these brands remain on the shelves.
Ms. Sanz Cerrada Previous worked for C.H. Robinson in both Logistics and Business acquisitions with companies such as Tequila La Herradura (currently Brown Forman), Conwed Plastics, among other companies and handling of all their Logistics and Transportation activities.
She was Winner of Annual Prize provided to the best employees of the Company (C.H. Robinson’s stocks)
Ana Cecilia is a graduate from Tecnologico de Monterrey, where he obtained her Bachelors in International Commerce. Moreover, she studied abroad in Nice, France and in Boston, Massachusetts through Harvard University Extension school.
She is devoted to helping brands succeed as she facilitates the introduction of new products into retail channels, but just as important, she makes sure that these brands remain on the shelves.
Ms. Sanz Cerrada Previous worked for C.H. Robinson in both Logistics and Business acquisitions with companies such as Tequila La Herradura (currently Brown Forman), Conwed Plastics, among other companies and handling of all their Logistics and Transportation activities.
She was Winner of Annual Prize provided to the best employees of the Company (C.H. Robinson’s stocks)
Ana Cecilia is a graduate from Tecnologico de Monterrey, where he obtained her Bachelors in International Commerce. Moreover, she studied abroad in Nice, France and in Boston, Massachusetts through Harvard University Extension school.
Dr. Lorena
A. Palacios-Chacon
Has been collaborating as a consultant for Managed Strategies since July of 2020.She is a Full Time Professor of International Business at Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), Guadalajara Campus. Dr. Palacios-Chacon earned her Ph.D. in management from the University of Puerto Rico and her two degrees in economics and finance and international trade from Sergio Arboleda University. One of her main interests is writing cases; she has participated in several conferences, winning multiple best-case awards. She is a member of the Board of Directors of the Latin American Case Association (ALAC).
Dr. Palacios-Chacon has written several books and articles in the areas of: internationalization of a firm, financial deepening in Colombia, the processes of offshore and outsourcing of companies, and international economic integration between countries. Her more recent line of research includes multinationals from emerging markets, with a focus on Multilatinas.
Dr. Palacios-Chacon has written several books and articles in the areas of: internationalization of a firm, financial deepening in Colombia, the processes of offshore and outsourcing of companies, and international economic integration between countries. Her more recent line of research includes multinationals from emerging markets, with a focus on Multilatinas.
misael
rangel
Mr. Rangel has over 10 years in the creative world split between private projects and the political sector working side by the side on government communication teams in various states in Mexico consulting on creating campaigns, & digital strategies.
At Managed Strategies he has led projects adapting foreign brands to the Mexican market by refreshing multiple brands and adjusting them to new audiences, products, and platforms, giving them a new angle based on their goals.
In the political sector he was part of the Tamaulipas, Mexico communication team who led to his candidate to achieve governor of the state, same year he work with the government institute: DIF Tamaulipas (National System for the Comprehensive Development of Families), the last three years he's supporting to Guanajuato, Mexico government communication team, the sixth economic power of Mexico, where in 2019 they won the "Reed Latino" award on the Category of Best Government Report Campaign for Medium Audiences in León, Guanajuato, for his participation creating a new experience to communicate a government report during the COVID pandemic.
At Managed Strategies he has led projects adapting foreign brands to the Mexican market by refreshing multiple brands and adjusting them to new audiences, products, and platforms, giving them a new angle based on their goals.
In the political sector he was part of the Tamaulipas, Mexico communication team who led to his candidate to achieve governor of the state, same year he work with the government institute: DIF Tamaulipas (National System for the Comprehensive Development of Families), the last three years he's supporting to Guanajuato, Mexico government communication team, the sixth economic power of Mexico, where in 2019 they won the "Reed Latino" award on the Category of Best Government Report Campaign for Medium Audiences in León, Guanajuato, for his participation creating a new experience to communicate a government report during the COVID pandemic.
Managed strategies provide a network of experts in International Business & Trade to execute your market expansion projects. Managed strategies Intl. LLC does not retain or hire employees. Our team is comprised of independent contractors.
